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Privacy Policy
Last Updated: February 21, 2026
This Dad Insurance Privacy Policy ("Privacy Policy") applies to personal information that consumers provide to Dad Insurance and its subsidiaries ("Dad Insurance," "we," "us," or "our") directly or via third parties and to the websites where this Privacy Policy appears or is referenced ("Sites"). This Privacy Policy describes how we treat this personal information. Your provision of personal information to Dad Insurance or your use of our Sites indicates that you consent to our collection, disclosure, and use of personal information about you as described in this Privacy Policy.
We may update this Privacy Policy from time to time to reflect changes in our practices. When we post modifications to this Privacy Policy, we will update the "Last Updated" date at the top. The new Privacy Policy will be applicable from that date forward. We encourage you to periodically review this page for the latest information on our privacy practices.
This Privacy Policy does not apply to any third-party websites, apps, or services that you may access through our Sites. Further, this Privacy Policy does not apply to any life insurance providers or other third parties to whom we disclose personal information about you.
For purposes of this Privacy Policy, "Personal Information" means any information that identifies, is related to, describes, or is reasonably capable of being linked or associated with, directly or indirectly, an individual. Personal Information does not include information that is considered anonymous, de-identified, or aggregated by applicable law.
I. Personal Information We Collect
We may collect, process, and disclose the following categories of Personal Information about you:
- Identifiers, such as your name, online identifiers, email address, IP address, postal address, and phone number;
- Personal Information described in subdivision (e) of Section 1798.80, such as your signature, digital signature, and current or past life insurance information;
- Protected classifications, such as age, date of birth, sex, gender, marital status, and citizenship status;
- Commercial Information, such as life insurance products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies;
- Internet and other electronic network activity information, such as browsing history, the browser you are using, search history, information regarding your usage of and interaction with our Sites, whether an email or advertisement was opened, your unique device identifiers, and information collected from cookies and other data tracking technologies;
- Geolocation data, such as your location as derived from your IP address;
- Audio and visual information, such as information captured by call recordings when you contact our team with your inquiries;
- Professional or employment-related information, such as your occupation and income level;
- Health-related information, such as general health questions, smoking status, and medical history relevant to life insurance underwriting that you voluntarily provide;
- Inferences, such as inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, and behavior; and
- Other Personal Information you choose to provide to us, including information about your dependents, beneficiaries, homeowner status, number and ages of children, and any other information you provide when requesting a life insurance quote.
II. Sources of the Personal Information We Collect
We collect Personal Information directly from you, such as when you use the Sites or submit any Personal Information to us using the Sites, including when you request a life insurance quote.
We collect Personal Information from emails, communications, your browser, and your device. We use tracking tools like browser cookies, email trackers, and web beacons. We do this on our Sites and in emails that we send to you. We collect Personal Information about users over time when you use our Sites. We may have third parties collect Personal Information this way.
We collect Personal Information about you from third parties. For example, our business partners may give us Personal Information about you, including contact, demographic, and other Personal Information. These may include life insurance providers, lead generation companies, marketing partners, and affiliates.
We combine Personal Information. For example, we may combine information we get from a third party with information we already have. We may also combine information collected from you on our various platforms.
III. Purposes for our Collection and Use of Personal Information
We collect and use Personal Information for the following purposes:
To provide our products and services and to engage in the ordinary course of business. For example, we collect and use Personal Information to fulfill or meet the reason you provided the information, such as to enable us to match you to life insurance providers and to provide you with information about life insurance products you might be interested in. We may also collect and use Personal Information about you to respond to your feedback and inquiries.
To improve the operation of our Sites and business. We may collect and use Personal Information about you to improve your experience on our Sites and the functionality of our Sites, such as by analyzing how Sites are being accessed and used.
To address our safety, security, compliance, and legal obligations. We may collect and use Personal Information for safety, security, and compliance purposes.
To provide the information to service providers and other third parties as further described in Section IV below.
For marketing purposes. We might collect and use Personal Information so that we can provide you with information, special offers, and advertisements about life insurance products and services. This information may be from or on behalf of life insurance providers or other third parties. We may also work with other businesses that may provide you with information about new products, services, and special offers, including offers for life insurance products and services.
With your consent. We may collect and use Personal Information about you where you have given us consent to do so for a specific purpose not listed above.
IV. Purposes for our Disclosures of Personal Information
We disclose Personal Information for the following purposes:
Service Providers: We disclose Personal Information with third parties who perform services on our behalf. For example, we disclose Personal Information to vendors who send emails for us or operate our Sites.
Advertisers: We disclose Personal Information to social media, technology, and advertising-related companies to advertise or provide related services for us.
Third-Party Marketers: We may disclose Personal Information to third-party marketers as part of a marketing list identifying individuals who visited our Sites. Such third-party marketers may use this information to advertise additional products or services they think might be of interest to you.
Life Insurance Providers and Agents: We may disclose Personal Information to life insurance providers, agents, and brokers who we think might be a fit for you based on the information you have provided. Note that such third parties' collection, use, and disclosure of Personal Information is described in their own privacy policies, notices, and statements.
Necessary Third Parties: We may disclose Personal Information as we determine necessary for safety, security, compliance, and legal purposes. For example, we may disclose Personal Information about you to respond to a court order or subpoena, if a government agency or investigatory body requests such information, or when we are investigating potential fraud or a security incident.
Professional Consultants: We may disclose Personal Information about you to professional consultants such as our accountants, lawyers, and financial advisors to enable them to provide the services we request.
In connection with a corporate transaction or reorganization event: We may disclose, transfer, or assign Personal Information about you in connection with a sale, merger, consolidation, change in control, transfer of assets, reorganization, or liquidation.
V. Your Choices
You can opt out of receiving telephone calls and text messages from us. To stop receiving telephone calls from Dad Insurance, please contact us at hello@dad-insurance.com, and we will honor your request in accordance with applicable law. If you submit a new life insurance quote request form and/or provide other consent to receive telephone calls from Dad Insurance after previously opting out, we may call and text you again.
You can opt out of receiving our marketing emails. To stop receiving our promotional emails, email us at hello@dad-insurance.com or follow the instructions in any promotional message you receive from us. Even if you opt out of receiving marketing email messages, we may still send you transactional and other direct messages.
You can control cookies and tracking tools on our Sites. Most browsers allow you to control cookies through your browser settings. You may also set your browser to refuse all cookies or to indicate when a cookie is being sent.
VI. Data Retention
We retain Personal Information as long as reasonably necessary for the purposes described in this Privacy Policy, such as to address our legal obligations. For example, we retain Personal Information submitted to us in connection with online life insurance quote request forms in order to prove our and our customers' compliance with applicable marketing laws, including, but not limited to, the Telephone Consumer Protection Act (TCPA). In determining the criteria by which to retain or dispose of Personal Information, we consider the type, sensitivity, context, and purpose of collecting the Personal Information.
VII. Security
We have implemented reasonable safeguards designed to protect Personal Information from unauthorized loss, misuse, alteration, or destruction. We also take reasonable steps designed to ensure that third parties who work with us agree to protect Personal Information we disclose to them or that they process on our behalf. No security measure, however, can guarantee absolute security. Accordingly, we cannot guarantee that Personal Information related to you will be secure. We encourage you to take precautions when providing Personal Information to us or others. If you believe Personal Information related to you has been compromised in connection with your business dealings with us, please contact us immediately at hello@dad-insurance.com.
VIII. Information Relating to Minors
Our Sites and services are not intended for minors under the age of 16, and we do not knowingly collect any Personal Information from minors under the age of 16 without prior consent as required by applicable law. If you believe a minor under the age of 16 has provided us with Personal Information, please contact us at hello@dad-insurance.com. We will take reasonable measures to delete Personal Information related to such minor as soon as possible.
IX. Additional Disclosures for California and Other Select State Residents
This Section applies to individuals residing in California and is made in accordance with the California Consumer Privacy Act (CCPA) and the "Shine the Light" Law (California Civil Code Section 1798.83). Except where explicitly stated, this Section also applies to residents of those other States that, like California's CCPA, have laws that require us to make these disclosures (including Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, Nevada, New Jersey, Oregon, Texas, Utah, and Virginia).
For California residents, we do not use or disclose Sensitive Personal Information for purposes other than those specified in Section 7027(m) of the California Consumer Privacy Act Regulations.
During the preceding 12-month period, we may have disclosed, sold, or shared the following categories of Personal Information for a business purpose:
| Category of Personal Information | Categories of Third Parties Disclosed To | Categories of Third Parties Sold/Shared With |
|---|---|---|
| Identifiers (name, email, phone, IP address) | Service providers, Advertisers, Life insurance providers/agents, Necessary third parties, Professional consultants | Advertisers, Third-party marketers |
| Personal Information (signature, insurance info) | Service providers, Life insurance providers/agents, Necessary third parties, Professional consultants | N/A |
| Protected classifications (age, gender, marital status) | Service providers, Advertisers, Life insurance providers/agents, Necessary third parties | Advertisers, Third-party marketers |
| Commercial information (products considered) | Service providers, Advertisers, Life insurance providers/agents, Necessary third parties | Advertisers, Third-party marketers |
| Internet/electronic network activity | Service providers, Advertisers, Necessary third parties | Advertisers |
| Geolocation data | Service providers, Advertisers, Necessary third parties | Advertisers |
| Audio and visual information | Service providers, Professional consultants | N/A |
| Professional/employment-related information | Service providers, Life insurance providers/agents, Necessary third parties | N/A |
| Health-related information | Service providers, Life insurance providers/agents | N/A |
| Inferences | Service providers, Advertisers, Necessary third parties | Advertisers |
X. Selling, Sharing, and Targeted Advertising
Certain states, such as California, require that we disclose whether we "sell" or "share" Personal Information or engage in "Targeted Advertising." We may "share" or "sell" Personal Information to third parties (as such terms are defined under applicable state laws) or disclose for Targeted Advertising the following categories of Personal Information: (i) Identifiers, (ii) Protected Classifications, (iii) Commercial Information, (iv) Internet and other electronic network activity information, (v) Geolocation Data, and (vi) Inferences, primarily to engage in online advertising activities and provide tailored content and ads that may be of interest to you.
You have the right to opt out of such disclosures of Personal Information, as provided in Section XI below.
We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years old. We do not use Personal Information about you for purposes of profiling in furtherance of a decision that produces a legal or similarly significant effect concerning you.
XI. Your Privacy Rights
Residents in California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, Nevada, New Jersey, Oregon, Texas, Utah, and Virginia may have rights under their State's privacy laws, including:
- Right to Know: You may have the right to request that we disclose what Personal Information we collected about you, the categories of sources, our business purpose for collecting or disclosing it, and the categories of third parties with whom we shared it.
- Right to Delete: You may have the right to request that we delete Personal Information we collected or maintain about you, subject to certain exceptions.
- Right to Correct: You may have the right to request that we correct inaccurate Personal Information we maintain about you.
- Right to Non-Discrimination: We will not unlawfully discriminate against you for exercising any of your applicable privacy rights.
- Right to Opt-Out of Sale/Sharing: You may have the right to opt out of our sale or sharing of Personal Information related to you.
To exercise your privacy rights, please contact us at hello@dad-insurance.com. Your request must provide sufficient information that allows us to reasonably verify that you are the person about whom we collected Personal Information, and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We will attempt to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.
XII. TCPA Consent — Texts, Calls, and Emails
When interacting with our Sites and providing Personal Information such as your email address and phone number, our Sites may request your express written consent to be contacted. By clicking the applicable button (such as "Get Quotes" or "Get a Free Quote") and submitting the form, you provide the following consent:
You provide express written consent to being contacted by Dad Insurance, its marketing partners, and/or one or more life insurance agents, brokers, or carriers regarding your interest in life insurance, including offers of life insurance, at the phone number and/or email address you have provided. You consent by electronic signature to being contacted by telephone (via call and/or text) for marketing/telemarketing purposes at the phone number provided, even if your phone number is listed on a Do Not Call Registry. You agree that such contact may be made using an automatic telephone dialing system and/or an artificial or prerecorded voice (standard call, text message, and data rates apply). You can revoke your consent at any time. You also understand that your agreement to be contacted is not a condition of purchasing any property, goods, or services. By submitting the form, you affirm that you have read and agree to this website's Privacy Policy and Terms and Conditions, including the arbitration provision and the E-SIGN Consent.
XIII. Links to Third Party Websites
If you click on a third-party link within our Sites, you will be taken to another website or platform we do not control. This Privacy Policy does not apply to the privacy practices of that website or platform. Read the third party's privacy policies carefully. We are not responsible for these third parties. Our Sites may also serve third-party content that contains their own cookies or tracking technologies. We do not control the use of those technologies.
XIV. Contact Us
If you have any questions about this Privacy Policy or wish to exercise any of the rights described herein, please contact us at:
Dad Insurance
Email: hello@dad-insurance.com